VELO Snus
VELO is a Scandinavian nicotine product brand offering tobacco-free snus and nicotine pouches. The product line includes multiple flavor options and nicotine concentrations to accommodate different user preferences. VELO nicotine pouches utilize plant-derived fillers instead of tobacco leaves, eliminating tooth discoloration and reducing liquid residue during use.
Product Composition
- Traditional snus formula: Ground tobacco leaves, sodium chloride, water, flavor additives
- Tobacco-free alternative: Cellulose-based plant material, nicotine, pH stabilizers, food-grade flavorings
Product Features
The discreet oval-shaped pouches measure 19.6mm x 14.3mm x 4.8mm, designed for sublabial placement between upper lip and gingiva. Nicotine absorption occurs through oral mucosa over 30-60 minutes. The tobacco-free version contains 3.5-11.8mg nicotine per pouch across 6 strength variants.
Manufacturing processes prioritize drip prevention through optimized moisture control and pouch material selection. Product lines include mint, berry, citrus and tropical fruit flavors with menthol cooling agents in select variants.
Frequently Asked Questions
Is VELO the same as LYFT?
Yes, VELO is the global rebranding of LYFT. British American Tobacco (BAT) consolidated its nicotine pouch brand under the VELO name worldwide. The products, ingredients, and quality remain identical to the original LYFT products. You may still find LYFT branding in some markets, but they are the same.
What does "Freezing" mean in VELO?
VELO uses "Freezing" to denote its most intense cooling sensation. It is a step above "Ice" or "Cool" in their flavor hierarchy. For example, "Freezing Peppermint" offers an ultra-strong, sharp icy blast, while "Crispy Peppermint" might be a slightly milder, drier cooling experience. "Freezing" signifies maximum chill.
Are VELO products FDA approved?
Yes. British American Tobacco has received FDA PMTA authorization for several VELO products, allowing them to be legally marketed and sold in the United States. This includes various flavors and strengths. This authorization involves rigorous scrutiny of manufacturing and health data, underscoring the brand's regulatory compliance.
What is the strength of VELO Max?
VELO "Max" products, such as "Freezing Peppermint Max Strong," represent a high-strength offering in the VELO lineup. "Max" indicates a nicotine content that is at the upper end of the brand's range, designed for users seeking a stronger and longer-lasting effect compared to their standard "Strong" products.