Embassy Cigarettes

Embassy cigarettes were established in 1914 by W.D. & H.O. Wills and relaunched as a coupon brand in 1962. The Embassy Filter variant became the UK's top-selling cigarette brand from 1964 until 1970, achieving peak market dominance during this period. Production facilities moved from Nottingham to Germany and Poland in April 2014. In 2019, Embassy No. 1 Red underwent blend modifications and price reductions while Embassy Regal maintained its original formulation. The brand operates under Imperial Tobacco and maintains a sister line called Embassy Regal. Embassy cigarettes utilize traditional British design elements and have retained popularity among adult smokers across generations.

The brand's 1968 slogan "Inhale to your heart's content!" reflected its market position. Despite economic shifts toward budget-friendly options, premium cigarettes retain consumer interest. Imperial Tobacco's Rebecca Cottee emphasized Embassy's historical significance and advised retailers to prioritize stock availability for brand-loyal customers. Embassy's 1914 launch coincided with major global events like World War I and cultural milestones. Market data indicates sustained demand for premium-priced variants despite price sensitivity trends.