Mayfair Cigarettes

Mayfair cigarettes launched in 1992 under the Gallaher Group, now owned by Japan Tobacco International (JTI). Positioned as an affordable option with the slogan "a good smoke at a fair price," Mayfair cigarettes target value-conscious smokers seeking a balance between quality and cost. The brand offers multiple variants: Original Blue (full-strength), Gold (smoother blend introduced in 2023), Silver (lighter blend), Sky Blue (milder option), Green (non-menthol alternative post-UK menthol ban), and White (ultra-light variant). Available in King Size and Superkings formats, Mayfair cigarettes are sold in packs of 20 across UK retailers. By 2007, Mayfair cigarettes became the UK's second-most popular cigarette brand, generating £663 million in annual sales. A limited-edition pack was released in 2012 to mark the brand's 20th anniversary.

Other details: The Canadian version of Mayfair cigarettes was produced by Imperial Tobacco Canada from 1956 to 1965. Japan Tobacco International continues to distribute Mayfair cigarettes in select global markets.