LYFT Snus
LYFT offers tobacco-free nicotine pouches designed for discreet use. The product delivers nicotine through pre-portioned white pouches placed between the upper lip and gum. Two nicotine strengths are available: 14mg/g and 8mg/g, utilizing Instant Rush technology for rapid absorption.
The formulation includes plant-based fibers, nicotine, water, pH adjusters, and flavorings. Unlike traditional snus containing tobacco leaves, LYFT's nicotine pouches eliminate tobacco content while maintaining a slim profile for portability.
- 14mg/g variant: Higher nicotine concentration
- 8mg/g variant: Reduced nicotine intensity
LYFT targets active users seeking smoke-free alternatives with customizable nicotine intake. The brand emphasizes accessibility through compact packaging suitable for on-the-go lifestyles.
Frequently Asked Questions
What is the relationship between LYFT and VELO?
LYFT was the original brand name for British American Tobacco (BAT)'s tobacco-free nicotine pouches. In most markets outside of Scandinavia, the LYFT brand has been rebranded to VELO to create a unified global identity. The products themselves remain identical in formulation, quality, and range. You may still find the LYFT name on products in certain regions.
What does "Cool Air" mean in LYFT/VELO?
"Cool Air" is a signature flavor profile for the brand. It describes a specific type of cooling sensation that is less about a sharp minty taste and more about a smooth, airy, and refreshing coolness. It's designed to mimic the feeling of breathing in cool, fresh air and is often paired with very subtle complementary notes.
Is LYFT/VELO available in the United States?
Yes, but under strict regulation. VELO (the rebranded LYFT) has received Market Granted Orders from the FDA for several of its products through the PMTA (Premarket Tobacco Application) process. This means specific VELO products can be legally marketed and sold in the US. We ship authentic LYFT/VELO from Japan, which are identical to the products submitted for FDA review.