Hi Lite cigarettes

Hi-Lite cigarettes are a traditional Japanese tobacco product manufactured by Japan Tobacco Inc. Since their introduction in 1960, Hi-Lite cigarettes have maintained iconic status in Japan's smoking culture. The brand originally launched as part of Japan's filter revolution, becoming the country's first 84mm filter-tipped cigarette option. Hi-Lite cigarettes deliver a robust tobacco profile recognized for its pronounced sweetness. Smokers note a distinctive taste differentiation from comparable brands. Each king-size 85mm cigarette contains measured tar (17mg) and nicotine (1.4mg) levels. The standard packaging features soft packs containing 20 cigarettes.

Other variants include American blend styles, menthol options, and rum-infused sweetened versions developed through market evolution. As a product of Japan Tobacco and Salt Public Corporation, Hi-Lite cigarettes initially focused on traditional Japanese toasted tobacco before expanding their flavor range. The brand shares historical significance with contemporaries like PEACE and HOPE, which also pioneered filter technologies during Japan's mid-20th century tobacco advancements.