Berkeley Cigarettes

Berkeley Cigarettes offer multiple Superkings variants in the UK market. The Berkeley Original Superkings cigarettes feature a robust flavor profile and are packaged in 20-count boxes. Berkeley Blue Superkings cigarettes provide a lighter smoking experience with reduced intensity, while Berkeley Green Superkings cigarettes serve as a non-menthol alternative following the UK's 2020 menthol ban. These Berkeley cigarettes are distributed through major retailers including Tesco and Bull Brand, with recent price adjustments making the Superkings 20s pack available at £5.78 RRP. The brand has expanded its offerings to include King Size variants, priced at £5.73 for 20s packs, catering to budget-conscious consumers.

In India, Berkeley cigarettes are positioned as premium products manufactured by ITC Limited. The brand maintains a global presence through historical distribution agreements, including former production by British American Tobacco Zimbabwe. JTI's strategic repositioning of Berkeley cigarettes focuses on optimizing pricing structures and packaging designs to align with value-focused market demands. Retail availability spans convenience stores and supermarkets across operational regions.