L&M Loft is a flavored cigarette variant produced by Philip Morris International, featuring capsule technology for taste modification. The product targets the mid-tier market segment with a focus on flavored tobacco experiences.
Technical Specifications
| Variant | Length | Tar (mg) | Nicotine (mg) | Filter Type |
|---|---|---|---|---|
| L&M Loft Blue | King Size | 8 | 0.7 | Flavor capsule |
Product Characteristics
- Blend: Processed Virginia-based tobacco
- Flavor System: Single capsule technology
- Packaging: Contemporary design with color-coding
- Combustion: Standard burn rate for king size format
Filter Technology
- Dual-section acetate construction
- Integrated flavor capsule (position varies by market)
- Standard ventilation system
Market Positioning
L&M Loft occupies the mid-tier flavored cigarette segment, competing with similar capsule cigarette products. The brand maintains a value-oriented pricing strategy while incorporating flavor modification features typically found in premium products.