Mevius Cigarettes

Mevius Cigarettes developed by Japan Tobacco International (JTI) originated as Mild Seven in 1977 before rebranding in 2013 to align with modern market demands. The transition to the name Mevius Cigarettes reflected a strategic shift toward global appeal while retaining the brand's focus on refined tobacco blends and consistent quality. Utilizing advanced production methods, Mevius Cigarettes integrate precision-cut tobacco leaves and specialized filters such as the Air-Tech Filter system designed to optimize airflow and reduce harshness. Available in multiple variants including light, regular, and menthol options, the product line accommodates diverse preferences through adjustable nicotine levels and flavor intensities.

Japan Tobacco International oversees the distribution of Mevius Cigarettes across over 70 markets, leveraging its expertise in tobacco processing and quality control protocols. The brand's evolution from Mild Seven to Mevius Cigarettes involved updates to packaging design and compliance with international regulatory standards. While maintaining a core identity rooted in smoothness, the product portfolio expanded to include slim formats and charcoal-filtered editions. Ongoing research focuses on combustion efficiency and tar reduction without compromising flavor consistency.