Lucky Strike Cigarettes
Lucky Strike Cigarettes originated in 1871 as a chewing tobacco brand under R.A. Patterson in Richmond, Virginia. Transitioning to cigarette production in the early 20th century, Lucky Strike Cigarettes gained recognition for their distinct toasted tobacco blend. The brand’s red-and-white bullseye logo, introduced after a World War II-era packaging redesign, remains a defining visual element. Currently distributed globally by British American Tobacco (BAT), Lucky Strike Cigarettes maintain a diverse product portfolio including non-filtered Lucky Strike Red, lighter Lucky Strike Gold, and filtered Lucky Strike Filter variants. Menthol options like Lucky Strike Menthol and Menthol Silver provide cooling alternatives, while the Activate series incorporates crushable flavor capsules releasing menthol or berry notes.
Lucky Strike Cigarettes feature blended tobacco processed through a heat-treatment method referenced in their historic "It’s Toasted" slogan. The brand operates primarily in European, Asian, and South American markets, with reduced U.S. presence. BAT’s 2024 financial reports indicate sustained demand for combustible products like Lucky Strike Cigarettes alongside growth in newer nicotine categories. Packaging retains the iconic circular emblem with typography updates reflecting modern regulatory requirements. Historical records note the original green packaging was discontinued during wartime material shortages.
