Longbeach Original is one of the core variants under the Longbeach brand, produced by Philip Morris. This brand has become the second most popular cigarette line in Australia, ranking just behind Winfield in sales. Known for its full flavour profile and wide range of pack sizes, Longbeach is particularly popular among smokers who prefer a strong tobacco presence at a more affordable price point. The Original variant offers a straightforward and bold smoking experience, aligning with the full flavour category.
Product Details
- Brand: Longbeach
- Variant: Original
- Manufacturer: Philip Morris
- Type: Full Flavour
- Tar: Around 12 mg
- Nicotine: Moderate level
- Length: 85 mm (King Size)
- Pack sizes: 20s, 25s, 30s, 40s
- Carton sizes: 200 cigarettes (8x25s or 10x20s)
- Price: Around $50 (30s pack)
- Other variants: Filter (16 mg), Rich (8 mg), Smooth (6 mg), Fine (4 mg), Finesse (2 mg), Select (1 mg), Menthol (8 mg), Menthol Fresh (2 mg)
- Rolling Tobacco: Available in 30 g and 50 g pouches
Packaging and Market Position
The Longbeach Original comes in a hard box design, with packs of 20, 25, 30, and 40 cigarettes available. The 200-stick cartons are typically sold as either 8 packs of 25 or 10 packs of 20, making them convenient for both storage and distribution. The brand has strong recognition in Australia and nearby Pacific regions such as New Zealand, Indonesia, Tonga, and other island markets, and it has also been seen in parts of Canada. Positioned as a regional line under Philip Morris, Longbeach appeals mainly to mid-range and high-consumption smokers because of its relatively lower pricing compared with other international brands.
Flavor and Smoking Characteristics
Longbeach Original falls into the full flavour category, offering a dense and rich tobacco taste. The smoke is thick and aromatic, leaving a strong presence in the mouth after each draw. The burn rate is slightly faster than some comparable brands, requiring smokers to pace themselves. Despite this, the cigarette delivers a solid level of satisfaction, and the flavor remains consistent until the end of the stick. The ash is stable, and the filter resists overheating, adding to its usability during longer smoking sessions.
Consumer Appeal
Longbeach has earned its market position by being accessible in price while maintaining a reliable full flavour experience. The Original and Rich variants in 40-stick packs are particularly popular among frequent smokers who look for value alongside strength. The variety in strengths, from the higher 16 mg Filter down to the ultra-light 1 mg Select, makes Longbeach a flexible brand for a wide range of preferences. Menthol options further expand its reach, covering both traditional and lighter smokers.
Personal Experience and Evaluation
From my perspective, Longbeach Original stands out as a solid full flavour cigarette at a price point that is attractive compared to other brands. The strong tobacco taste and quicker burn may not be ideal for everyone, but for those who enjoy a bold, straightforward smoke, it delivers well. I would consider buying it again, especially in larger pack sizes, as it balances affordability with a satisfying smoking experience.