Australia's tobacco market features diverse preferences across demographics. These brands dominate through varied pricing, flavor profiles, and packaging strategies:
Winfield
Price: ~30–50 AUD
- Products: Blue, Gold, Red
- Specs: 20/25/30 packs
Australia’s best-selling brand (30% market share) with balanced mid-strength tobacco.
Peter Jackson
Price: ~32–94 AUD
- Products: Rich, Original
- Specs: 20/30 packs | Red variant: 16mg tar
Full-flavored choice popular with long-term smokers.
Longbeach
Price: ~20–55 AUD
- Products: Rich, Original
- Specs: 20/30/40 packs
Budget-friendly option preferred by high-volume users.
Benson & Hedges
Price: ~30–50 AUD
- Products: Gold, Silver
- Specs: 20/25 packs
Premium tobacco favored by older demographics.
Marlboro
Price: ~35–50 AUD
- Products: Red, Gold, Ice Blast
Global brand attracting younger smokers with bold flavors.
Dunhill
Price: ~35–47 AUD
- Products: Fine Cut, Original
- Size: Extended length format
Luxury cigarettes appealing to professionals.
Horizon
Price: ~25–60 AUD
- Products: Blue, Menthol
- Specs: 30/50 packs
Economical large-pack option (up to 50 cigarettes).
Peter Stuyvesant
Price: ~30–45 AUD
- Products: Blue, Red
Aromatic tobacco with dedicated user base.
Richmond
Price: ~28–40 AUD
- Products: Original, Menthol
Known for subtle sweetness and consistent quality.
Alpine
Price: ~30–45 AUD
- Products: Menthol
