The updated LD Breezy Compact Watermelon edition enters the market as an ultra-budget flavored option, currently retailing around $4 per pack. This 2023 refresh attempts to modernize the brand's image while maintaining its value positioning.
Construction & Packaging
The compact 72mm cigarettes use standard acetate filters with a bright pink band indicating the watermelon flavor. Packaging features a gradient blue design that feels slightly upgraded from previous versions, though the cardboard quality remains thin.
Smoking Experience
Initial puffs deliver an artificial watermelon candy note that's noticeably sweeter than the 2019 version. The flavoring dominates for the first third before settling into a more balanced profile. By mid-cigarette, the taste shifts toward a generic sweetness with faint tobacco undertones.
Burn time averages just under 4 minutes - quicker than standard king sizes but expected for the compact format. The ash holds decently despite the budget price point.
Flavor & Strength
- First third: Strong artificial watermelon
- Middle section: Mellow sweetness with slight cooling effect
- Final third: Generic sweet tobacco with minimal harshness
- Nicotine delivery feels lighter than the 0.6mg specification suggests
Market Position
At $4, these occupy the lowest price tier for flavored cigarettes in most markets. The value proposition is clear, though the flavor execution lags behind mid-range options like Sobranie Cocktails.